Wenzhou University Business Management (Entrepreneurial Management)
Bachelor Program English Instruction
Program Name: Business Management (Entrepreneurial Management)
Degree: Bachelor of Management
Mission: The mission of the program is to promote and develop students’ ability and skills of “operation, management, and entrepreneurship”. By taking full advantage of the existing excellent entrepreneurial resources in Wenzhou, the teaching and training process of the program is focusing on entrepreneurship, business operation and management, and business practice. With active interaction with enterprises in Wenzhou, this program aims to improve students’ knowledge structure and entrepreneurship talents with multidisciplinary backgrounds as well as international perspectives. In addition, the program provides opportunities for the students to conduct internships in enterprises operation management and business start-up design practice to enhance their perceptual and cognitive abilities as well as entrepreneurship development.
Mode: The program offers a practical approach to training the students’ entrepreneurship by adopting a “3+1” mode, featured with abundant opportunities of visiting and internship in enterprises and entrepreneurial practice. The students spend the first three years learning entrepreneurship by an integration of business theory and practice, entrepreneurship guidance, as well as entrepreneurship practice. In the fourth year, students participate in specialized entrepreneurship projects as well as internship in enterprises to enhance their connection to industry and develop as future business leaders. The entrepreneurship practice and internship of the students are carried out under the joint-supervision of academic mentors (theoretical knowledge) and enterprise mentors (industry practice experience).
Core courses
Theoretical courses:
1. Entrepreneurship Economics: comprehensive knowledge of business principles, economics, management, and entrepreneurship to improve the entrepreneurship talents of the students.
2. Entrepreneurship Practice of Small and Medium Enterprises: practice guidance on how to capture business opportunities, establish organization structure, sketch business plan, achieve financial support, make tax planning, e-commerce, etc.
3. Wenzhou Mode and Entrepreneur Spirit: introduction to characteristics of Wenzhou manufacturing, marketing, family-based business management, and its entrepreneurship spirit.
Practical training courses:
1. Entrepreneurial Management: introduction to the pattern and principles, as well as the unique characteristics of entrepreneurial activities.
2. Financial Management: principle, methods and skills of financial management.
3. Human Resource Management: introduction to planning skills, work analysis, recruitment, training, performance management, and salary system.
4. Marketing: developing ability of solving marketing matters, comprising buying behavior, marketing mix, and procedures of marketing practice.
5. Business Plan: practice of techniques and skills of business planning.
6. New Media Marketing: practice the ability of using online, mobile and outdoor media, etc.
7. Entrepreneurial Project Simulation: profit-based practical entrepreneurial business operation.
Job prospects
1. Entrepreneur business start-up: the university offers opportunities as well as start-up fund and scholarship for the graduates to start their entrepreneur business in Wenzhou University Venture Park. Connections with investment companies for further financial support are also provided.
2. International companies: graduates can also seek job opportunities in numerous international trade companies in China.
3. Master programs: graduates wish to pursue further studies can be nominated to apply the master program in University of Cattolica (Italy) and Babson College (America), which have collaboration agreement with Wenzhou University.
Entry Requirement:
1. Non-Chinese citizen, aged 18 or over, physically and mentally healthy.
2. High school graduate or equivalent qualification.
3. Good command of the English language (IELTS 6.0, TOEFL iBT 70, or equivalent qualifications)
Duration: 4 years
Tuition: RMB 16,000 per year
Other fees:
Application fee: RMB 400 / USD 60
Health insurance: RMB 800 per year
Accommodation: RMB 4,000 per semester (double room)
Campus card: RMB 12
Application Deadline for Fall Semester Admission: July 31 each year
Contact:
International Admission, International Relations Office, Wenzhou University
Email: admission@wzu.edu.cn
Telephone: 0086-577-8659-6061
Fax: 0086-577-8659-8029
Web: http://international.wzu.edu.cn/
Address: RM 602, South Campus, Wenzhou University, Ouhai district, Wenzhou city, Zhejiang province, P.R. China
Zip code: 325035
